01
The product
Synora. Tasks go in, time gets blocked on the calendar. You see what you meant to do and what you actually did.
Solo since 2025
Marcel is building products at the edge of AI, systems and design
That's what I care about. I come from design. What I actually like is variety — setting something up, improving it, not sitting inside a process I didn't choose. University and jobs taught me a lot. They also showed me that being only the person who executes isn't for me.
Say hi/AI/systems/product development/brand/shipping alone/calendars/interfaces/variety/own projects/AI/systems/product development/brand/shipping alone/calendars/interfaces/variety/own projects
Selected work
Product2025 — now · Solo
Synora↗
AI scheduling for Google Tasks and Calendar. I build the product, the brand and the site.
Design2021 — 2023
Strike Wardrobe
Head of Design for a second-hand clothing brand. Identity, store look, visual system.
Agency2023 — 2024
BUTTER.
Design internship at a Düsseldorf agency. Campaigns and brand work inside a team.
About
School, agency work, design jobs — I learned a lot. What they really showed me is how much I like having my own projects and seeing them through.
A normal role where I'm only the one executing doesn't hold me. I need different fields in the same week, and the room to set a process up and then improve it. Building the way of working is more interesting to me than following one.
Earlier there were a lot of ideas that never made it into doing. That gap is the thing I keep working on — in my head and in the product.
So I work on my own company now. Synora is the current project. The point stays the same: make something, run it, keep adjusting it.
5years in design
3places that taught me
1company of my own
What I do today
02
The work
Design, product, code, sales. I set things up and change them. No fixed lane — that's the point.
03
The bet
Keep building my own projects, and the company around them, instead of only executing someone else's.
Where I've been
- 2020–25HS Niederrhein
Communication Design — brand strategy, corporate design, art direction.
- 2021–23Strike Wardrobe
Head of Design. Identity, store look, the whole visual system.
- 2023–24BUTTER. Düsseldorf
Design internship. Campaigns and brand work inside a team.
- 2025—Synora
Founder, solo. Product, brand, code, go-to-market.
What I can do
Design
Brand strategy · Visual identity · Art direction · UI
Product
Product design · Positioning · Scheduling systems
Build
Software architecture · AI products · Shipping alone
Company
Go-to-market · Sales · Running it solo
Get in touch
No form, no funnel. If something here made sense to you, write me.